Paulinka Brings Digital Shelf Management to Regional Grocery Retail

Location: Silesia, Poland

Industry: Grocery

Customer Introduction

Paulinka Sp. z o.o. is a family-owned grocery retailer rooted in Silesia, Poland. Founded in Kozy in 1983, the business evolved from a local cafe into a regional network of grocery stores and supermarkets serving communities including Bielsko-Biala, Kozy and Kety. With more than four decades of local trading history, Paulinka is bringing ZKONG Electronic Shelf Labels (ESL) into its next stage of retail digitalization.

Challenge

For a regional retailer serving everyday grocery needs, accurate shelf information matters across a varied assortment. Paulinka's regular promotional offers add to the need to keep prices clear and current while store teams manage their daily responsibilities.

Paper-based shelf management makes changes a physical task: each revised label must be printed, placed and checked. Across grocery stores and supermarkets, this adds repetitive work and creates opportunities for outdated information to remain on display. The challenge is to modernize this routine while keeping price communication straightforward for shoppers.

Solution

Paulinka is working with ZKONG to upgrade traditional shelf management with electronic shelf labels. The project brings digital price displays into the store environment, supporting improvements in pricing accuracy, operational efficiency and the way product information is communicated at the shelf.

In store, the electronic labels are in use across beverage, household and chilled-product displays. This brings digital shelf management to the mixed assortment that customers encounter during a typical shopping visit, extending its role beyond a single product category.

With shelf information managed digitally, the approach reduces reliance on repeated paper-label replacement and supports more consistent communication as prices and offers change. For store teams, it simplifies an everyday retail task; for shoppers, it helps make shelf information easier to follow.

For Paulinka, the project is a practical step in modernizing a long-established regional business. ZKONG ESLs support more reliable shelf information and more efficient daily operations, helping the retailer build a more connected store experience around the needs of its local customers.