Case Study - Bermello

Location: Spain

Industry: Consumer Electronics & Home Appliances Retail

Bermello is a consumer electronics and home appliances retailer in Spain and part of the Euronics retail network, operating multiple physical stores across the country.

Challenge

Bermello regularly updates pricing and promotional information while managing a wide range of electronics and appliance products. Updating paper labels across the store was time-consuming and prone to mistakes, especially during promotions. At the same time, different product categories required different label sizes and layouts to keep shelves clear, readable, and visually consistent.

Solution & Impact

Bermello deployed ZKONG Electronic Shelf Labels across its stores, using different label sizes to match the display needs of electronics and home appliance products. The rollout was fast and clean, delivering an immediate visual upgrade on the shelves.

Price and product information can now be updated centrally in seconds, improving accuracy and reducing manual work for store staff. Moving from paper labels to digital shelf management has helped Bermello streamline daily operations while reinforcing a more modern and professional in-store experience.