Location: Central & East Europe
Industry: Pharmacy
DR. MAX is a pharmacy retail operator across multiple markets. Dr.Max sought to improve pharmacy product display accuracy and operational efficiency across its rapidly expanding European retail network. The project supports more accurate product communication in a healthcare retail environment where trust is essential.
DR. MAX needed to integrate shelf updates with existing retail and inventory systems and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.
ZKONG ESL deployment enhanced service efficiency and customer information accessibility.
System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.
For DR. MAX, the solution supports stronger pricing accuracy and customer trust, a cleaner and more modern customer experience, and a scalable foundation for future rollout.
Key project outcomes:
3,000+ pharmacy stores supported
15,000 ESL tags deployed per store
Model used: ZKC18V
Improved operational efficiency
Increased customer service quality
Electronic Shelf Labels
Digital Signage
Cloud Platform
ESL Accessory
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