ONE PLUS ONE Builds Faster, More Accurate Shelf Operations with ZKONG ESL

Location: China

Industry: Supermarket

Customer Overview

ONE PLUS ONE is a supermarket and grocery retail operator in China. One Plus One sought to enhance fresh retail merchandising, improve dynamic advertising capabilities, and digitize price updates across stores. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

ONE PLUS ONE needed to connect online and offline pricing workflows and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed dual-screen LCD smart shelf displays integrated with ESL systems for multimedia product promotion.

Where digital signage is included, the solution also supports richer promotional content and more dynamic in-store communication.

For ONE PLUS ONE, the solution supports faster real-time price and promotion updates, and a scalable foundation for future rollout.

Key project outcomes:

• Model used: ZKS101D Sparkle LCD

• Supports text, video, image, and web content display

• Enables promotional and marketing content synchronization

• Improves fresh retail price management

• Supports omnichannel retail interaction