Case study - Carrefour

Location: French Territories

Industry: Supermarket

Customer Overview

Carrefour is a supermarket and grocery retail operator in French Territories. Carrefour required ESL solutions capable of operating reliably in high-humidity island environments while supporting distributed store management and frequent SKU updates. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

Carrefour needed to maintain reliable label performance in high-humidity island environments, keep SKU-level product information accurate and easy to update, reduce manual label replacement and paper-based processes, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG cloud ESL deployment enabled reliable pricing management across geographically dispersed stores.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

For Carrefour, the solution supports faster real-time price and promotion updates, less manual shelf-label maintenance for store teams, and a scalable foundation for future rollout.

Key project outcomes:

• Approximately 100 stores deployed

• 10,000 ESL units installed per store

• Valley & Blade series deployed

• Enabled real-time promotion and pricing synchronization

• Reduced manual workload

• Improved operational efficiency in complex logistics environments