Case study - ICA Supermarket

Location: Sweden

Industry: Grocery

Customer Overview

ICA operates over 1,270 stores across Nordic countries and leads the Swedish grocery retail market. The company sought to eliminate manual price updates, improve pricing accuracy, and enhance in-store digital communication through a scalable ESL and cloud management system. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

ICA Supermarket needed to keep SKU-level product information accurate and easy to update, reduce manual label replacement and paper-based processes, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed Shield and Valley series ESL solutions across ICA stores, delivering consistent pricing, real-time promotional updates, and improved operational coordination. The system integrates ESL and LCD signage into a unified cloud platform for multi- channel retail management.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

Where digital signage is included, the solution also supports richer promotional content and more dynamic in-store communication.

For ICA Supermarket, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, less manual shelf-label maintenance for store teams, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• Over 1,200,000 ESL tags deployed across stores

• Average of 12,000+ SKUs digitally labeled per store

• Models used: ZKC15S, ZKC21S, ZKC29S, ZKC42S, 2.6” V&S ESL, 10.1” Sparkle LCD

• First store completed deployment within one week

• Improved customer engagement and employee efficiency

• Planned expansion to 200–500 additional stores