Case study - ISKENDER

Location: Bursa, Türkiye

Industry: Traditional restaurant / food service

Customer Overview

ISKENDER is one of Türkiye most recognizable traditional restaurant brands, closely connected with Bursa and the heritage of Iskender kebap. As a food service operator with a strong brand legacy and a high-volume restaurant-market environment, ISKENDER needed a more digital way to manage customer flow, product information, and price accuracy without compromising the customer experience.

The project reflects a practical move toward digital restaurant operations: combining self-checkout systems with electronic shelf labels so product and price information can move faster, remain consistent, and reduce manual work for store teams.

Challenge

In a restaurant-market setting with thousands of products on sale, manual labeling and disconnected checkout workflows can create operational pressure. Price updates take time, shelf information can drift from checkout information, and customer service speed is affected when queues build up at peak times.

ISKENDER needed to reduce unnecessary queues, improve the speed of checkout operations, minimize price differences between checkout and shelf labels, and support a more digital operating environment. The team also needed a solution that could support compliance requirements while improving everyday store execution.

Solution

Through GIkIelikIs self-checkout systems and electronic shelf labeling, ISKENDER connected checkout operations with digital shelf communication. ZKONG ESL technology supports faster price and product information updates at the shelf, helping the operation keep shelf labels aligned with checkout data and reducing reliance on paper-based labeling work.

The integrated setup helps restaurant-market teams respond faster to product, price, and operational changes. By bringing shelving systems into the digital field, the deployment supports both customer-facing speed and back-of-house accuracy.

Key Project Outcomes

• Faster operations enabled by self-checkout systems and electronic shelf labels.

• Reduced unnecessary customer queues and improved service speed.

• Lower risk of pricing errors by minimizing differences between checkout and shelf labels.

• Less time spent on manual labeling across a large product assortment.

• Improved readiness for digital restaurant-market operations and future innovation.

• Strong local partner value through collaboration with GIkIelik in Bursa.