Case study - CONAD

Location: Italy

Industry: Supermarket

Customer Overview

CONAD is a supermarket and grocery retail operator in Italy. CONAD operates large-format supermarkets exceeding 16,500 square meters and required advanced digital shelf solutions to manage extensive SKU volumes and promotional complexity. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

CONAD needed to manage large SKU volumes and complex promotional activity. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed integrated ESL and LCD signage solutions supporting large-scale retail operations.

Where digital signage is included, the solution also supports richer promotional content and more dynamic in-store communication.

For CONAD, the solution creates a more efficient and professional digital shelf environment.

Key project outcomes:

• 50,000+ SKUs managed per store

• Valley & Blade series ESL deployed

• Recognized by ESM Europe’s Finest Retail Initiative

• Improved operational intelligence and pricing efficiency