eMAG Connects Fast-Moving Electronics Retail with ZKONG ESL

Location: Romania / Europe

Industry: Consumer Electronics

Customer Overview

eMAG is the market leader in e-commerce. eMAG required ESL deployment across physical retail locations to enhance product presentation and synchronize pricing with online sales platforms. The project supports a faster, more connected retail experience for high-value consumer electronics products.

Challenge

eMAG needed to keep SKU-level product information accurate and easy to update, connect online and offline pricing workflows, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG Valley ESL deployment enabled real-time shelf pricing and improved customer product accessibility.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For eMAG, the solution supports faster real-time price and promotion updates, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 300 SKUs digitally managed per store

• Models used: ZKC42V, ZKC74V

• Supports 100+ retail stores

• Strengthened omnichannel retail integration