IKEA Turkey Scales Digital Shelf Management with ZKONG ESL

Location: Turkey

Industry: Home Furnishing

Customer Introduction

IKEA is a globally recognized home furnishing retailer with extensive product categories and demanding shelf management requirements. As part of its digital retail transformation, IKEA Turkey introduced ZKONG Electronic Shelf Labels (ESL), supporting efficient price management and consistent information communication across its stores.

Challenge

Operating a home furnishing retail environment means managing an exceptionally broad assortment — thousands of SKUs spanning furniture, home textiles, kitchenware, and food & beverages — with frequent price changes and campaign updates.

With traditional paper labels, every price revision must be printed and manually replaced, shelf by shelf, across large-format stores. In a retail network of IKEA Turkey's scale, this creates a heavy, repetitive workload for store teams and makes it difficult to guarantee that the information displayed at the shelf always matches the current price. The challenge was to centralize pricing management and keep shelf communication consistent in a complex, high-volume retail environment.

Solution

IKEA Turkey deployed the ZKONG ESL solution fully across its stores, bringing large-scale product information management into its digital retail transformation.

The electronic shelf labels — including 30,000 units of the ZKC26V model and 2,000 units of the ZKC42V model — are in use across a wide range of departments, from small accessories to food displays. Prices and product information are managed centrally and updated in real time, reducing reliance on manual label replacement and ensuring that shoppers see consistent, reliable information at the shelf.

Customer Benefits

The ZKONG ESL deployment has delivered significant results across IKEA Turkey:

• 9 stores completed deployment in a complex, large-scale retail environment;

• 32,000+ ESL units installed, including ZKC26V × 30,000 and ZKC42V × 2,000;

• Centralized pricing management with real-time updates across the store network;

• Reduced manual shelf label replacement workload and improved overall store efficiency.

For IKEA Turkey, the project marks a major step in its digital retail transformation. ZKONG ESLs support efficient price management and consistent information communication at scale, helping the retailer maintain the reliable, customer-friendly shopping experience its stores are known for.