CellphoneS Connects Fast-Moving Electronics Retail with ZKONG ESL

Location: Vietnam

Industry: Consumer Electronics

Customer Overview

CellphoneS is one of Vietnam’s leading consumer electronics retail chains, specializing in smartphones, digital devices, and smart accessories. The ESL deployment supports CellphoneS’ transition toward more efficient, data-driven store management.

Challenge

CellphoneS needed to keep SKU-level product information accurate and easy to update and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG electronic shelf labels have been deployed across the CellphoneS retail network, enabling centralized price management and real-time product information updates across consumer electronics stores. The solution supports high-SKU retail environments where pricing and promotions change frequently.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

For CellphoneS, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• Nearly 240,000 ESL units deployed

• 160+ stores equipped with ESL systems

• Main models used: ZKC18V, ZKC26V

• Improved pricing accuracy and operational efficiency

• Enhanced product information communication for customers

• Supports scalable retail network expansion