HYATT Elevates Guest-Facing Food Display with Digital Labels

Location: China

Industry: Hospitality Retail

Customer Overview

HYATT is a hospitality group with a global footprint. Hyatt required digital shelf technology to modernize hotel retail stores and improve product information accessibility. Currently, Hyatt has nearly 1,600 properties worldwide in 70 countries.

Challenge

HYATT needed to keep SKU-level product information accurate and easy to update, present food, menu, or retail information in a cleaner guest-facing format, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG Blade ESL deployment enhanced in-hotel retail experience.

For HYATT, the solution supports faster real-time price and promotion updates, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 1,600+ hotel locations supported

• Model used: ZKC42B

• Supports 150+ SKUs per store

• Enables real-time product information updates