100% Accuracy Centralized Content Management
QR Code and NFC Interaction
Limited space for product details and promotional content
Printed messages become outdated when products or campaigns change
Customers rely on store staff for additional information
Deliver product information, pricing and promotions through ESLs and digital displays
Connect shoppers to product pages, reviews, videos and loyalty experiences via QR codes or NFC
Manage and update customer-facing content centrally across stores and digital touchpoints
Show specifications, ingredients, ratings and other useful information directly at the shelf.
Use color, digital displays and dynamic content to make campaigns more noticeable in store.
Link physical shelves with product pages, videos, loyalty programs and online ordering.
Keep product and campaign content aligned across stores, screens and digital channels.
Customers expect the information shown at the shelf to remain consistent with online stores, mobile applications and checkout systems. ZKONG connects product, pricing and campaign data with digital shelf-edge displays, helping retailers create a more coherent omnichannel experience.
Display specifications, ingredients, origin, certifications, usage instructions, ratings or other category-specific content.
Align approved product information and promotional content across e-commerce and physical stores.
Adapt language, currency, offers and product messages for different regions and customer groups.
Manage templates and content for multiple ESLs and digital displays from one cloud environment.
AI models and decision engines may be provided by the retailer or an approved third party. ZKONG provides integration, device management and physical execution capabilities.
Deliver richer product information directly at the point of decision.
Connect shoppers to digital content and offers through QR codes.
Enable instant tap-to-access product information and digital experiences.
Connect shelf interactions with membership benefits and loyalty experiences.
Bring brand stories and product content directly to the shelf.
Store location, department, product category, time of day and campaign schedules define where and when customer-facing content should appear.
ZKONG Cloud organizes templates, store and screen groups, campaign schedules and device types to distribute approved content across selected customer touchpoints.
Deliver relevant promotions, product information and interactive content through ESLs, digital signage, QR codes and NFC at the point of decision.
Keep customer-facing information accurate and on-brand with centralized templates, approved data sources, user permissions and controlled campaign publishing.
Keep product information, promotions and brand messages aligned across online channels, electronic shelf labels and digital signage. Centralized content management helps reduce conflicting information and gives customers a more consistent experience at every touchpoint.
Connect product, pricing, promotion and customer data from PIM, POS, e-commerce, CRM and loyalty platforms to build a consistent foundation for in-store communication.
Manage templates, campaigns, store groups and customer-facing content through API integration, centralized scheduling, permissions and remote cloud management across multiple locations.
Deliver content to in-store devices through connected infrastructure, while QR codes and NFC link physical shelves with product pages, loyalty programs and other digital experiences.
Engage shoppers through ESLs, multi-color e-paper, shelf-edge LCDs and digital signage, extending product information, promotions and brand experiences across the customer journey.
CONAD deployed ZKONG ESLs and Sparkle Series LCD displays at its Le Befane Rimini store, using QR codes integrated into LCD content templates to connect shoppers with additional digital information and enhance in-store interaction.
The project shows how digital displays can go beyond information presentation, creating more connected touchpoints between retailers and customers.
SKUs Covered
Store Area
Digital displays create opportunities to measure customer interaction that are not available with static paper labels. Depending on the connected systems, retailers can evaluate content delivery, QR activity, campaign performance and purchasing outcomes.
ESLs can display product details, promotions, QR codes, inventory information, ratings and other content directly where customers make purchase decisions.
ESLs are designed for product-level shelf communication, while digital signage supports larger, full-color images, video and campaign content across entrances, departments and aisles.
Yes. QR codes can connect customers with product pages, online ordering, videos, reviews, loyalty programs or other digital content.
Selected ZKONG ESL products support NFC, enabling compatible tap-based customer or employee workflows.
Digital signage and cloud-managed content can be organized according to campaign and time requirements. The exact scheduling workflow depends on the selected device and system configuration.
Yes. Stores and devices can be grouped to support centralized or localized content distribution.
Yes. ZKONG positions ESL, LCD digital signage and cloud management as an integrated smart retail ecosystem.
Electronic Shelf Labels 
Digital Signage 
Cloud Platform 
ESL Accessory 
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