Real-Time Price Control at Scale for SRN Supermarket

Location: UAE

Industry: Supermarket

Customer Overview

SRN Supermarket is a well-known regional supermarket chain operating primarily in Sharjah and Dubai, with around 10 stores across the UAE. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

SRN Supermarket needed to reduce manual label replacement and paper-based processes and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

To improve price management efficiency and reduce manual workload, the retailer initiated an ESL pilot project in one of its stores, laying the groundwork for broader digital shelf adoption.

The pilot gives the retailer a practical way to validate ESL performance before expanding to more locations.

For SRN Supermarket, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, less manual shelf-label maintenance for store teams, and a scalable foundation for future rollout.

Key project outcomes:

• ESL deployed in 1 pilot store

• Supports real-time pricing updates

• Reduces manual labeling workload

• Improves pricing accuracy

• Provides foundation for multi-store rollout