Village Grocer Builds Faster, More Accurate Shelf Operations with ZKONG ESL

Location: Malaysia

Industry: Supermarket

Customer Overview

Village Grocer is a family-owned supermarket chain with over 30 years of retail experience and 26 stores across Malaysia. As store expansion increased operational complexity, manual price updates became inefficient and misaligned with sustainability goals. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

Village Grocer needed to reduce manual label replacement and paper-based processes, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

The ESL system enabled automation of pricing workflows across supermarket operations.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For Village Grocer, the solution supports less manual shelf-label maintenance for store teams, reduced paper label usage, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• Store-wide ESL deployment across supermarket locations

• Integration with inventory management systems

• Automated price update workflows

• Reduced manual labor and labeling errors

• Improved responsiveness to pricing and promotion changes