From “niche collectibles” to “mainstream consumer goods,” the trendy toy industry is evolving rapidly. According to market research, the trendy toy market has surpassed hundreds of billions of yuan, and consumer demand for real-time product updates, interactive experiences, and personalized displays is growing fast.
However, traditional paper price tags struggle to keep up with the needs of trendy toy stores, especially when it comes to high-frequency promotions, limited-edition releases, and brand collaborations. Issues like inefficient price changes, static displays, and frequent errors make them unsuitable for modern retail. To address this, trendy toy retailers are turning to ZKONG electronic price label display solutions, which center around smart displays and dynamic interactions, reshaping the interaction model between people, products, and spaces.
Trendy toy prices often need frequent updates due to limited releases, seasonal promotions, or changes in IP popularity. ZKONG electronic price labels, powered by Bluetooth 5.0 technology, support one-click remote price changes, with update speeds reaching seconds. For example, on a “Blind Box Release Day,” prices and promotional details can be updated in bulk via electronic labels, eliminating the time and error risks of manual paper label changes. Additionally, the system supports multiple template switches—such as original price, member price, or exclusive IP collaboration templates—offering flexible adaptation to diverse marketing scenarios.
Visual design and IP value are the core competitive advantages of trendy toys. ZKONG digital price tags support image uploads and custom layouts, enabling the creation of display templates that incorporate unique IP elements and attract consumer attention. Interactive features such as QR code-based lucky draws or promotional videos can also be embedded in the label interface, increasing customer engagement.
With thousands of SKUs in a typical trendy toy store, the consumption of paper labels can be staggering. ESL price tags, which use e-ink display technology, offer a long lifespan with millions of refresh cycles. ZKONG’s labels are powered by standard lithium batteries that can last up to ten years with three daily refreshes, significantly reducing paper usage and cutting consumable costs over time.
To meet the diverse shelf styles in trendy toy stores, electronic price labels are available in various sizes (from 2.13 to 13.3 inches) and installation methods (such as rails, hooks, tabletop stands, brackets, and adhesive mounts). For instance, compact 2.13-inch slim labels fit perfectly on dense blind box shelves, while 4.2-inch labels suit larger figurines, allowing for the display of IP backstories and craftsmanship details—enhancing perceived product value.
What began as a simple pricing tool has now evolved into a full-fledged smart ecosystem. ZKONG electronic pricing tags not only support personalized IP-themed visuals and dynamic pricing but also connect with online communities via QR codes, enabling data-driven management, interactive marketing, and sustainable operations.
On the "Trendy Toys + Smart Display" track, electronic price labels have become more than just tools of efficiency—they’re now a vital communication bridge between brands and consumers. Empowered by technology, the “ever-changing state” of trendy toy information can be displayed in real time, infusing the industry with sustainable digital vitality.
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