Electronic price tags, also known as Electronic Shelf Labels (ESL), are electronic display devices with information transmission and reception functions. They are mainly used in supermarkets, convenience stores, pharmacies, and other retail environments to display price information. Placing electronic price tags on shelves can replace traditional paper price tags, with each electronic shelf label being connected to the store’s computer database via wired or wireless networks. The latest product information is displayed on the screen of the electronic shelf label.
As the digital economy and retail digitalization become key components of strategic development, coupled with ongoing supply-side, retail-side reforms, and demand-side upgrades, the growth of new smart retail is accelerating. The rapid adoption of IoT technologies in offline stores, along with e-commerce channels testing offline stores, has made full digitization an important direction for the development of the new retail industry. Against this backdrop, the popularity and development of electronic price tags have entered an unprecedented acceleration phase.
New retail emphasizes consumer-centric strategies, using big data analysis for precise marketing. Electronic ESL display price tags, as an important part of IoT technology, can update product prices, promotional information, and stock status in real-time, helping retailers respond quickly to market changes, achieve precise product pricing, and dynamically adjust promotional strategies. This flexibility not only enhances the shopping experience for customers but also improves store operation efficiency and profitability. In traditional retail, adjusting product prices requires manually replacing paper price tags, which is time-consuming and error-prone. The introduction of electronic price tags makes price adjustments quick and easy, allowing for batch updates through the backend system, significantly saving labor costs and time.
In recent years, advancements in display screens and communication technologies have driven improvements in the performance and functionality of electronic price tag system. For example, the optimization of display screens has enhanced visual effects, with e-paper screens evolving from black and white to black, white, and red, and currently supporting four colors and N-Color technology. These improvements have significantly boosted display effects and customer experiences. At the same time, advancements in communication technology have enabled electronic price tags to offer features such as quick lighting and positioning. Coupled with big data and artificial intelligence technologies, these features better support customer operations and provide greater business value.
With the digital transformation of retail driving the widespread use of electronic price tags in offline stores, the application has become more mature. As the demand for store management, consumer experience, and scenario applications becomes increasingly diversified, the development of the electronic price tag industry will also trend towards greater intelligence and personalization. On one hand, electronic price tags will achieve full digital shelf management through big data analysis, AI, and sensor technologies; on the other hand, through big data and AI algorithms, dynamic videos will be pushed and personalized content will be delivered with precision on top of basic information displays. Additionally, as the functionality and information displayed by electronic price tags become richer in the future, the application of passive IoT technologies in retail will expand. Large-scale electronic price tags will gradually become wireless, and their penetration in the offline retail sector will continue to increase. Moreover, to meet the increasingly diversified offline application scenarios, electronic price tags will be designed to be thinner, more compact, and available in a variety of sizes.
Electronic Shelf Labels
Digital Signage
Cloud Platform
ESL Accessory
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