ADCOOP (Abu Dhabi Cooperative Society) is one of the longest-standing and most reputable retail organizations in the UAE, operating a wide network of supermarkets and hypermarkets across the Emirates. With a strong focus on modernization and operational excellence, ADCOOP continues to invest in digital transformation to better serve its growing customer base.
The opening of their brand-new flagship supermarket in Abu Dhabi marks a strategic leap forward, setting a new benchmark for smart retail environments in the region.
To support ADCOOP’s vision of building a future-ready retail environment, ZKONG partnered with its official UAE distributor, Technowave International LLC, to implement a comprehensive full-store Electronic Shelf Label (ESL) solution.
The project began with in-depth planning and close collaboration among ZKONG, Technowave, and the ADCOOP team. Each area of the supermarket had specific requirements: the Vegetables, Fruits, Fish, Fresh Meat, and Food sections required larger ESLs in both white and black frames to ensure clear visibility, while other areas like the freezer, grocery, and general merchandise sections were equipped with smaller-sized ESLs suited to their shelving layouts. ESL sizes, colors, and mounting options were selected based on the unique needs of each department.
We developed customized ESL templates for ADCOOP to ensure alignment with their brand identity and shelf aesthetics. Sample installations were conducted, optimized through iterations, and finalized following feedback and approval from the ADCOOP management team.
Once approved, ESL devices, rails, and accessories were delivered to the site, where Technowave’s field team efficiently installed them across thousands of meters of shelving. In parallel, the technical team handled backend integration—uploading more than 114,000 SKUs to ZKONG’s cloud platform and connecting it with ADCOOP’s SAP ERP system, ensuring real-time synchronization of pricing and promotions from headquarters to shelf.
Through this project, ADCOOP successfully launched the UAE’s first fully ESL-enabled supermarket, with 11,800+ ESLs deployed across all departments.
Key benefits include:
Customized ESL deployment to meet the unique needs of each store section
Consistent, branded shelf communication through tailored ESL templates
Real-time price and promotion updates via cloud integration with SAP ERP
Improved operational efficiency, eliminating manual updates across 114,000 SKUs
On-time project delivery, despite tight timelines and large-scale logistics
The success of this implementation reflects the strength of ZKONG’s cloud ESL platform and the collaborative execution between ZKONG, Technowave, and ADCOOP—setting a new standard for smart retail in the region.
The success of the ADCOOP project marks another step in ZKONG’s long-term strategy to empower the Middle East retail industry with advanced digital solutions. We are committed to accelerating the region’s smart retail transformation through our innovative ESL technology and cloud-based platforms, helping retailers achieve operational efficiency and enhanced customer experiences.
We sincerely thank our partner Technowave International LLC for their strong collaboration and support in advancing this vision, and we look forward to working together to drive further innovation and growth in the Middle East market.
Founded in 1999, Technowave International LLC is a pioneer in Auto-ID and RFID solutions, headquartered in the UAE with active branches in Oman, Bahrain, Kuwait, and India. The company specializes in Electronic Shelf Label (ESL) solutions, including Digital Buffet Tags, enabling retail and hospitality brands to automate pricing, menu updates, and labeling with precision and ease.
With the support of global partners, including ZKONG, Technowave delivers full-fledged solutions across the entire GCC region. Backed by an in-house software development center, the company offers more than product reselling—providing customized, integrated systems for RFID asset management, warehouse automation, and AI-powered footfall analytics, tailored to the specific operational needs of each client.
ZKONG is a high-tech enterprise integrating R&D, manufacturing, and global sales. Specializing in electronic shelf labels (ESLs), LCD commercial displays, and other wireless smart devices, ZKONG delivers end-to-end digital solutions for smart retail environments.
With over 19 years of expertise in wireless communication technologies, ZKONG continues to lead product innovation and industry advancement, setting benchmarks in both hardware and system integration. Our footprint spans North America, Europe, Japan and South Korea, supported by local offices and partners.
Trusted by more than 3,000 global clients, ZKONG has established strategic partnerships with major retail and tech leaders—including ICA, COOP, Watsons, China Duty Free Group, CP Group, SONY, RT-Mart, ORANGE, Dr. Max, Easy Joy, etc.
Electronic Shelf Labels
Digital Signage
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