Real-Time Pricing, Real Impact: Pagoda's ESL Journey with ZKONG

Amid the wave of digital transformation, Pagoda, a leading fruit retailer in China, partnered with ZKONG to modernize its operations. By deploying ESL (Electronic Shelf Labels) and LCD smart displays in stores across Hangzhou, Shaoxing, and Hefei, Pagoda achieved automated price updates and high-definition, dynamic product information displays.

Key Challenges

• Complex Store Management
  With locations nationwide, ensuring consistent pricing and brand image across stores was a challenge due to variations in price execution.

• Delayed Price Updates and Stock Waste
  Frequent price changes are essential for fresh produce, as delays can lead to unsold stock and financial loss.

• Limited Marketing Flexibility
  Traditional paper tags couldn’t accommodate dynamic information, hindering effective promotions and holiday displays.

• Durability in Cold Environments
  Storing fresh produce in low-temperature conditions required tags that could withstand cold and moisture.

ZKONG's Tailored Solution

To address these needs, ZKONG provided a solution with ESL price tags and LCD displays, enhancing Pagoda’s store operations and customer experience.

Real-Time Price Updates: ZKONG’s ESL system allows Pagoda to update prices instantly across locations, ensuring consistency.

High-Definition LCD Displays: LCD screens showcase detailed product information, including origins, promotions, and seasonal content, enhancing visual appeal and customer engagement.

Project Benefits

• Consistent Brand Management
  Through SaaS-based ESL management, Pagoda achieves rapid, unified price updates across stores. LCD displays with WiFi communication further ensure synchronized content updates. 

• Flexible Pricing Strategy
  With cloud and mobile app integration, Pagoda can swiftly adjust prices to respond to market changes. Customizable LCD templates highlight promotions and product details, improving the shopping experience.

• Enhanced Marketing Displays
  ZKONG’s LCD screens support text, images, videos, and QR codes, allowing Pagoda to personalize content for different marketing needs. Customers can also scan QR codes to access Pagoda’s app, WeChat mini-program, and online platforms.

• Reliable in Cold Environments
  ZKONG’s SF series ESL tags are built to operate at temperatures as low as -25°C and are waterproof, ensuring durability in cold storage.

• Premium Store Aesthetics
  With four-color display capabilities, ZKONG’s ESL tags and LCD screens enhance Pagoda’s store appearance, projecting a high-quality brand image.

Looking Ahead

As digital transformation progresses, ZKONG will continue to support Pagoda in adopting innovative solutions. Building on this successful partnership, ZKONG aims to extend its smart retail solutions to more fresh produce chains, optimizing product displays and enabling efficient, intelligent management across the industry.