Customer Introduction

AreaPadel.com, established in 2007, is a leading retailer specializing in padel sports products in Málaga, Spain. The store offers a wide range of padel rackets, clothing, footwear, and accessories, catering to both amateur and professional players. With a strong commitment to customer service, AreaPadel.com has grown to become a key player in the Spanish retail market, offering both online and in-store shopping experiences.

Challenges

Despite its growth, AreaPadel.com faced several challenges:

• Price Discrepancies: The online and in-store prices were not synchronized.

• High Operational Costs: Manual price updates led to errors and inefficiencies.

• Lack of Transparency: There was a need for clearer price visibility and real-time updates.

• Time-Consuming Tasks: Manual price verification took up valuable staff time.

• Promotional Updates: Temporary promotions were difficult to manage and display correctly.

ZKONG’s Solution

In 2024, ZKONG, in partnership with Aeme Group S.L., provided a solution for AreaPadel.com by deploying 290 ZKONG ESL tags across their store. The ESL system addressed their challenges by providing:

• Real-Time Price Updates: Automatic synchronization between online and in-store prices.

• Optimized Inventory Management: Accurate, up-to-date inventory information.

• Seamless Promotions: Easy visualization of promotional offers.

• System Integration: Integration with the Prestashop platform for centralized price, product, and inventory management.

Project Benefits

The implementation of the ESL system led to significant results:

• Cost Reduction: Labor costs for manual price updates were reduced by 35%.

• Improved Price Accuracy: Real-time updates decreased pricing errors by 75%, boosting customer trust.

• Inventory Accuracy: The integration with inventory management improved accuracy by 25%.

• Environmental Impact: The use of electronic labels reduced paper usage by 85%.

• Sales Growth: Sales increased by 10%, driven by better price transparency and effective promotion visibility.

Future Outlook

The ZKONG ESL solution, delivered in partnership with Aeme Group S.L., not only enhanced operational efficiency but also improved customer satisfaction and sustainability at AreaPadel.com. With the success of this project, AreaPadel.com is well-positioned for further growth, continuing to lead in the Spanish retail market. ZKONG’s technology has proven to be a powerful enabler of smarter, more sustainable retail practices.

Store Location: Málaga, Spain
Industry: Sporting Goods Retail

About ZKONG: A Global ESL Expert Dedicated to IoT