ZKONG, a global leader in the field of electronic shelf labels (ESL), is making significant strides at NRF 2024. Capturing the attention of numerous industry leaders, ZKONG booth became a hub for in-depth discussions about the future of retail technology. With an emphasis on adapting to the digital era, ZKONG extends an invitation to attendees to explore how its ESL offerings are revolutionizing retail markets worldwide.

About NRF 2024

The National Retail Federation’s NRF 2024: Retail’s Big Show is the one event that consistently delivers the lasting insights and connections you need to not just stand out today but stand the test of time. Here retailers of all kinds come together to hear from the biggest changemakers, experience the latest innovations and make the relationships that matter most.

"Our ESL technologies are not just products; they are gateways to a more efficient, dynamic, and cost-effective retail environment," Alice Meng, Senior Sales Director of International Department, at ZKONG,states, "We're thrilled with the response from industry experts on the first day and look forward to engaging with more attendees. Our solutions are particularly designed to meet the nuanced needs of the global retail market."

Electronic shelf labels are revolutionizing the retail industry by offering unparalleled advantages such as real-time pricing updates, inventory management efficiency, and enhanced customer interaction. ZKONG's ESL solutions stand out in their ability to seamlessly integrate with existing retail systems, offering an easy transition to a more digital and connected store environment.

"This year at NRF, we are excited to unveil our latest innovation-the four-color/multi-color ESL," announces Alice. “Our latest ESL technology, featured here at NRF, is a game-changer for retailers worldwide where the transition to digital is rapidly accelerating. These vibrant, dynamic labels are not just about displaying prices; they are about engaging customers, streamlining operations, and bringing a new level of flexibility and efficiency to retail management."

ZKONG's new four-color/multi-color ESLs are designed to enhance customer engagement and communication in stores. These innovative labels allow retailers to display product information more vividly and attractively, facilitating a more interactive shopping experience. Multi-color ESLs offer retailers an innovative way to highlight promotions and key product information, aligning with the contemporary shopper's expectations for a dynamic and interactive shopping experience. It is particularly crucial in the competitive retail markets, where differentiation and customer engagement are key to success.

With a commitment to excellence and innovation, ZKONG's participation in NRF 2024 is more than just a showcase of products; it's a glimpse into the future of digital solutions in retail and beyond. ZKONG's presence at NRF 2024 is a testament to its commitment to driving forward the digital transformation in retail. With a focus on innovation and customer-centric solutions, ZKONG is poised to lead the charge in ESL applications, offering retailers a competitive edge.